What does the NFL & Bud Light have in common?

[Reasoned]

They both don’t seem to know their markets. I’ve spoken with countless FB fans after the “Swifty” game, and to a person they were appalled by the not only the play by play coverage (acting like adolescent girls) but the blatant pro-Chiefs officiating.

Travis Kelce: NFL 'Overdoing It' with Taylor Swift Coverage

Most NFL fans have had enough of the NFL's coverage of Taylor Swift and Swift's alleged boyfriend, Travis Kelce, is sick of it, too.

www.breitbart.com

 

[Pops Masterson]

I don’t think it’s a bad business move. It’s annoying as hell, but the Chiefs aren’t going to lose fans over it, and they’ll pick up viewership from all the girls that want to catch a glimpse of Taylor Swift watching her boyfriend play football.

 

[Bill_D]

I don’t think it’s a bad business move. It’s annoying as hell, but the Chiefs aren’t going to lose fans over it, and they’ll pick up viewership from all the girls that want to catch a glimpse of Taylor Swift watching her boyfriend play football.

Not only that but who thinks the NFL cares a bit about promoting Taylor Swift. They are promoting the NFL by showing pictures of Swift at the games, not Swift. Exactly as Pops said.