Here's the deal.
This is a college sports town, specifically college football. There are a lot of transplants from the Chicago-area that are pro sports fans who could not care less about the local sports scene except for the Hawkeyes on 13 Saturdays per year. Not a lot of people here give two sh*ts about what Regina has done in the last 6 years, or that IC High made the quarterfinals and won a state championship a few years ago, or that IC West is decent again. It just doesn't matter to most people here, if they're even aware those things are happening. It's not the same as a small town, where the high school dominates the news cycle. The Press-Citizen covers the high school games in their Friday edition, as does the CR Gazette, but it's Hawkeyes #1 here the other 6 days of the week.
The Regina community is tiny. There are 140,000(?) people here 9 months out of the year. Regina is a 1A school. Of the population, I'd guess that less than 1% of the population here gives a damn about what Regina does.